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Survival Skills for Nursing Professionals is a seminar designed to provide Managers, Directors and Chief Nurse Executives with the ability to do three things:

  1. First to use leadership skills in a way that allows you to have influence with staff and increase productivity.
  2. Second to use that influence to raise patient/provider satisfaction scores and the clinical bar in a department, hospital or clinic in both union and nonunion settings.
  3. Third to demonstrate that effective communication and customer service skills create positive perceptions of clinical care and increase patient volumes.

The seminar translates theory into practice and provides a leadership toolkit that every manager or leader will find essential to their success. These principles have been tested in 70 bed facilities and in 750 bed facilities and have always delivered great results.

Every leader must face the challenge of fewer and fewer healthcare dollars to go around each year. The shift from fee for service to pay for performance (Obama Care) has made competing for those dollars a must if hospitals are to survive. Healthcare systems across the country are looking for leaders who can give them a competitive advantage. These “Survival skills” will give you that competitive edge both when looking for job and when preparing for your next promotion.

What information You’ll get:

  • Learn leadership skills that grant influence with people.
  • Use influence to raise patient/provider satisfaction scores, enhance staff productivity and increases revenues and earnings for your hospital, clinic or doctor’s office.
  • Learn how to become a leader who manages effectively.
  • Learn which management systems improve productivity and help employees to achieve organizational goals.
  • Learn communication skills that create positive perceptions of clinical care and improve HCAHPS scores. Communicate in a way that guarantees the willing cooperation of staff.
  • How to hold people accountable in a positive way. Learn how to eliminate age, ethnicity and gender as a potential source of bias.
  • Use SWOT to develop departmental processes that improve efficiency.
  • Use a MAC-CV analysis to turn weaknesses into strengths and achieve organizational goals.
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Healthcare Leadership Development Seminar

Rosen Centre – Orlando, Florida

2016 October 1st & 2nd

  • Understand how customer service initiatives lead to repeat visits and increase the value of your brand.
  • Understand how to use goals to motivate staff to improve performance.
  • Improve quality initiatives in a way that raises the clinical bar and makes colleagues not adversaries of physicians and nurses.
  • Leadership toolkit that improves quality and provides a mechanism to raise Provider/Nurse satisfaction scores.
  • Role play is used in each module to personalize business strategies that achieve results and ultimately lead to personal and organizational success.
  • Use these skills to market yourself effectively and find the right leadership position or to make yourself more valuable to your present healthcare employer.



Reduced Turnover/Cost

Increased Productivity

Fewer Medical Errors/Reduced Liability

Improved Profitability


Improved Clinical Outcomes

Greater Trust in Staff/Better Treatment

Less Exposure to Malpractice

License Protection


Increased Certainty/Effectiveness at Work

Fewer Interruptions/Greater Productivity

More Equitable Division of Labor

Greater Job Satisfaction/Enjoyment

Effective Communication

Make sure your patients, staff and physicians receive the exact message you send. Motivate staff to care by connecting them to what they’re doing. Create strong, positive patient impressions. Elevate patient satisfaction to unprecedented levels.

Increased Productivity

Build real relationships that lead to meaningful interaction and support. Enhance productivity when you’re not there. Develop support with other areas and departments. Get the doctors to be your biggest cheerleaders.

Raise Patient Satisfaction

Eliminate waste and improve productivity using the MAC-CV Analysis. Get nurses to raise the clinical bar. Improve patient satisfaction scores by engaging staff. BONUS: Use clinical tools to ensure healthcare success (Provided for all attendees!).


Saturday October 1, 2016 and Sunday October 2, 2016

7:30-8:30 AM Registration

Conference Introduction

a.) The State of Healthcare

Speaker: Bob Ogilvy
8:30 – 8:45 AM


a.) Qualities of Leaders

b.) Leadership vs. Management

c.) Leadership & Influence

d.) Influence & Productivity

Speaker: Anthony Pine
8:45 – 10:30 AM

The Value of Customer Service

a.) Increase patient volumes and the value of your brand

b.) Strategies that increase revenues and earnings

c.) Proactive versus Reactive Systems

d.) Manage results in real time and influence outcomes

Speaker: Anthony Pine
10:30 – 11:30

11:30am -12:30pm Break for Lunch

Leadership within the Confines of Culture

a.) Surviving the leadership experience
b.) How to build strategic alliances that improve clinical outcomes
c.) Use SWOT to develop processes that improve efficiency

Speaker: Bob Ogilvy
12:30pm – 1:30pm

Effective Communication

a.) How to create positive impressions of clinical care
b.) Communication that improves staff interactions
c.) How to eliminate communication failures
d.) How to hold staff accountable in a positive way

Speaker: Bob Ogilvy
1:30pm – 2:30pm

2:30pm -2:45pm Break for Refreshment

Management Systems that Improve Productivity

a.) 38 – 54 – 8 Rule of Employee Performance
b.) Authority versus authoritarian
c.) Using systems to improve productivity

Speaker: Anthony Pine
2:45pm – 3:15pm

Raising Patient Satisfaction Scores

a.) How to engage employees in the process
b.) How to raise the clinical bar and eliminate clinical errors
c.) Turn departmental weaknesses into strengths
d.) How to get the doctors on your side
e.) Tools that improve performance

Speaker: Anthony Pine
3:15pm – 4:45pm

Setting Goals that Influence Outcomes

a.) Consider your endgame
b.) Goals as motivators
c.) Goals and engagement

Speaker: Bob Ogilvy
4:45pm – 5:15pm


Tony Circle

Anthony Pine, R.N.

Anthony Pine has twenty years of leadership experience both in the military and in multiple hospital systems. He has made a career of engaging physician groups to support nursing initiatives, building coalitions between departmental leaders and motivating hospital staff to raise their patient satisfaction scores. In addition, his ability to build relationships and motivate people has allowed for the formation of departmental cultures based on continuous improvement with an emphasis on customer service.



The Value of Customer Service

Management Systems That Improve Productivity

Raising Patient Satisfaction Scores

Bob Circle

Bob Ogilvy, M.A. Psychology

Bob Ogilvy has spent the past decade in healthcare, using a systems-based approach to strategic problem-solving. His focus is people, his purpose to improve clinical outcomes and patient satisfaction scores for nurses and physician groups across the country.

Prior to working in healthcare, Bob spent fifteen years managing, coaching and training mid-size, Fortune 100 and 500 corporations, as well as county government. He’s the author of “What I Know Now That I Wish I Knew Then,” a humorous memoir emphasizing the value of learning from other people’s mistakes rather than our own. He will soon publish Don’t Get Stuck With a Duck, a how-to guide for dealing with difficult people and surviving the process.


The State of Healthcare

Leadership Within The Confines of Culture

Effective Communication

Setting Goals That Influence Outcomes

Headshot of Alan Rosenthal

Alan Rosenthal, Esquire

Alan Rosenthal Esq. is truly a man for all seasons. He was a member of the Phi Kappa Phi Honor Society at the University of Florida and completed his Juris Doctor at Stetson University in just two and a half years. He is well known and respected among his peers as a professional advocate for his clients.  Alan has provided legal services in criminal, civil, probate, dependency, personal injury, foreclosure defense and bankruptcy. He is presently the owner and Lead Trial Counsel for the Rosenthal Law Group, P.A., in St. Petersburg, FL. In addition, Alan has been the Grand Orator and State Chairman of Penal Affairs for the Grand Lodge of Free and Accepted Masons which is a philanthropic organization committed to serving people here in Florida since 2013.

Alan’s actions define him as a servant leader of the first order. He embodies the four essential qualities every leader must possess in order to have influence with others i.e. intelligence, trust, humanity and moral courage.


Effective Communication


Frederick Galloway II

Frederick Galloway II has practiced medicine in multiple disciplines as a Physician Assistant for over twenty years. He is a well respected clinician who uses his passion for teaching to help nurses raise the clinical bar and develop better relationships with physicians. He is a leader who can motivate everyone around him and is often called upon to manage all aspects of clinical operations for his departments, including nursing.


Physician/Nurse Relations


Participation Cost


In Addition To The Seminar, You’ll Get:

  • Two Night Standard Accommodations at the Rosen Centre –  Either      9/30-10/1; or 10/1-10/2
  • 1 Day Ticket to Disney World
  • Continental Breakfast
  • Beverages and Coffee Throughout the Day
  • Copy of Book: Nursing’s Ultimate Guide to Productivity and Satisfaction
  • Leadership Toolkit
  • CEUs pending – 8 hours
The Leadership Tool Kit Includes:
  • Clinical data collection template (Raising the clinical bar / HCAHPS)
  • Customer Service Template (Patient Satisfaction / HCAHPS)
  • 3 White Papers:
    • How to gain the willing cooperation of staff
    • How to hold people accountable in a positive way
    • How to gain the willing cooperation of other Directors/Managers in your facility.

The Rosen Centre

The Rosen Centre Hotel raises the bar in guest service, convenience and value among Orlando hotels with the numerous amenities at the 1,334-room, award-winning convention property.

  • An extensive array of guest services fulfills a variety of needs
  • On-site gift shop, valet, and photo finishing
  • On-site covered garage provides secure parking
  • Complimentary Wi-Fi in rooms and public areas and hard-wired internet access in the meeting areas
  • On-site RICOH Business Center offers photocopying, fax and other office services
  • Attraction ticket sales and transportation arrangements
  • Spa and fitness center

Healthcare Leadership Development Blog